The “Fifty Shades of Grey” trailer surpassed a pair of religious films, “Son of God” and “Heaven is for Real,” to become the most active film year to date on the social media platform in the first 24 hours since it was released, according to data compiled by ListenFirst Media.
The full trailer received 1.2 million Facebook likes, shares and comments since its Thursday morning debut on NBC’s “Today” — more than any other film over the past year.
In the first 24 hours since the spicy trailer’s launch, the social media platforms for the “Fifty Shades” film gained steam by attracting 986,000 new followers on Facebook, Twitter and Instagram. With still six months until its theatrical release, the film now has more than 3.9 million fans on its social media platforms. That total is more than any other non-franchise films has amassed six months prior to their releases since January 2013.
Since the trailer’s launch, there have been 374,000 mentions of hashtags related to “Fifty Shades”; that number grows to 1 million when keywords related to the movie are included. This compared to the 237,000 Twitter mentions that hashtags for this summer’s romantic drama “The Fault in Our Stars” received the day it opened in theaters, which was the most year to date.
It made waves overseas as well in the first 24 hours since release, garnering 5.9 million views on The Universal UK YouTube channel in addition to the already 6.6 million views on the film’s YouTube channel powered in the U.S.
The most active demographic on Facebook that responded to “Fifty Shades” was 25 to 34-year-old women, according to data pulled by TV ad tracker iSpot.tv from social intelligence firm Wayin. “Fifty Shades,” which shares the young adult women demographic with “The Fault in Our Stars” surpassed the amount of mentions that “Fault” received on Twitter.
Universal’s film bows in theaters Feb. 13, 2015.
Correction: An earlier version of this story erroneously indicated that the number of Facebook likes, shares and comments the “Fifty Shades” trailer received was more than any other film since January 2013. But that number was only more than any other film in the current year. January 2013 should have referred to a different statistic, one that compared how many social media fans “Fifty Shades” received six months prior to its release to all other non-franchise films.