The wait is over. Well, nearly.

Fifty Shades of Grey fans will be pleased to hear that today we can cross another milestone off our countdown list – the official trailer release date has been announced.

Soon we will get our first glimpse of what Jamie Dornan’s Christian Grey looks like in the flesh, as the Fifty Shades of Grey trailer will premier on NBC-TV’s Today Show. Eek!

Universal Studios will release the Fifty Shades of Grey movie trailer in two feature segments on 24 & 25 July, and we’re sure it won’t be long before they’re all over the internet for all to enjoy.

Stars Jamie Dornan and Dakota Johnson will also appear in an in-studio interview on 24 July, introducing the trailer and answering questions from the Today show anchors.

There will also be interview contributions from Fifty Shades author E L James and director Sam Taylor-Johnson.

It’s all suddenly feeling very real…

The Fifty Shades of Grey trailer will start running in US movie theaters on Friday, July 25 with the movie ‘Lucy’, which stars Scarlett Johansson and Morgan Freeman. The film itself airs on Valentine’s day 2015. These Hollywood folk aren’t stupid – what a cracking date idea!

As you may know, Lovehoney is lucky enough to hold the exclusive rights to the Fifty Shades of Grey Official Pleasure Collection and Sensual Care Collection. In anticipation of the movie, we’re adding 8 fantastic new items to the collections.

New products include the ‘Ultimate Control’ restraint set, ‘Totally His’ handcuffs, ‘Masks On’ his-and-hers masks set and ‘Spank Me Please’ spanking ruler, and these items will be available from August. On top of all this, a new luxury-focused line is set for release in October.

Watch this space for more product news – we think you’ll be very happy!

Source: LoveHoney.co.uk

Officially confirmed by Erika: